This BBC Friday we’ll have a roundtable discussion on OfficeXpats November Tuesday Business Skills Workshops Topic “Targeting and Contacting Prospective Customers.”

One or two of the delightful presenters for this months OXp Business Skills Workshops will be joining us to introduce/moderate the discussion. 

The November Tuesday @noon Business Skills Workshops will explore the powerful impact of market research and direct marketing, or more plainly, how to target your prospective customers and contact them with compelling offers that get results. By the end of the month, participants will have had the opportunity to create a list of targeted contacts and a plan for what to do with them — a direct marketing campaign from start to finish! (OXp info at officexpats.com/targeting-your-prospective-customers)

Workshop Topic Summaries (note, as usual these workshops are open to the public, free for OfficeXpats members and $10 per workshop for non-members):
Nov 6 – Audrey Barbakoff, Kitsap Regional Librarian, demos how to query databases licensed by Kitsap Regional Library for understanding your target demographics or to generate contact lists. The library’s business databases are full of free and low-cost business resources.
Nov 13 – Audrey returns for a hands-on session, to help participants define their own queries and generate an actionable list for cold calls or direct mail. In the first half of class, Audrey will take the entire class through a couple of queries based on requests from participants. Then, for the remainder of class time, she will support participants one-on-one in creating their lists.
Nov 20 – Andrejs Zommers of AMZ Productions helps us understand a simple direct marketing campaign from start to finish, including strategies for what makes a welcomed direct marketing appeal such as a low-cost direct mail postcard or e-mail. Learn the 40/40/20 rule and get a general overview of kinds of mailing lists available on the market (consumer, B2B, donor, etc.). Andrejs will cover list selection, best practices for avoiding questionable data sources and terms-of-service violations, and staying within CAN-SPAM Act compliance.
Nov 27 – PART I – BBC Regular Ken Sethney, marketing coach and President of XLR8 Kitsap, returns after packing our seminars in August on How To Advertise On A Small Budget. He now addresses how to choose the best way to contact prospective customers directly, how to craft the appeal, and if the best approach is a personal one,  he offers his experience in how to write an appealing script for the dreaded cold call.
PART II – Entrepreneur’s coach & BBC Regular Charlie King also returns after his popular September session on Leadership Skills for Entrepreneurs to offer strategies designed to help you get clear on the value you offer and get past the fear of cold calls.

Invite your friends and associates to join us for this exciting event … and another delicious cup of BBC!

BBC @ OfficeXpats – 403 Madison Avenue N, Bainbridge Island, Upstairs At the Pavilion

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BBC Related Links

OfficeXpats http://www.officexpats.com/

Chamber Of Commerce http://www.bainbridgechamber.com/

Bainbridge Island Downtown Association http://www.bainbridgedowntown.org/