BBC Friday 13 Dec 2013 – Cracking the code: best practices for QR codes & avoiding common pitfalls

This BBC Friday December 13th our own BBC Regular & Steering Committee Member Annette Walker (astonishinc.com) will lead a roundtable discussion on “The Yin & Yang of QR Codes” (hmmm…the undifferentiated cosmic Unity out of which all QR Codes arise…) or “dead tree marketing and beyond” (note: no trees will be killed or treated cruelly during the presentation or anytime thereafter in or near OfficeXpats; not responsible for what happens in the parking lot at night). 

QR Codes are those quasi-ubiquitous, somewhat invisible square barcodes people can scan with a smartphone. On the one hand, they can be a marketer’s dream; on the other, they can be useless. But don’t blame the technology when they don’t work. Many marketers haven’t gotten with the program. And, like any marketing effort, when you do QR Codes right, markets respond.

However, are QR Codes already becoming a thing of the past, replaced by new technologies? Which technology will work best in the event of a zombie apocalypse? Or which will help you talk like a pirate better, faster, easier? The Bainbridge Island Chamber of Commerce uses them (QR Codes, not zombies). So do BBC Regulars such as Bruce Carter,  Annette Walker, and Dave Kragen. The BBC even has its own QRC!

Beyond the QR Code: NFC (Near Field Communication, nfc-forum.org/aboutnfc/ and en.wikipedia.org/wiki/Near_field_communication). What’s next? So, join us to discuss QR Codes for marketing your business. Find out what QR codes can do, how to avoid common mistakes, who scans QR codes, how to create them, and how QR Codes can provide optional tracking.

Be there, be free, be businesswise. For, in a sense, as serial entrepreneurs, we’re all business wise!

So, invite your friends and associates to join us for this exciting non-virtual non-cloud event in real time and real QR space … and another delicious cup of BBC!

BBC @ OfficeXpats – 403 Madison Avenue N, Bainbridge Island, Upstairs At the Pavilion

7:30-8:00 coffee/tea, visiting, informal networking
8:00-8:45 “QRC, NFC: dead tree marketing and beyond” w/ Annette Walker
8:30-9:00 more networking, sharing, visiting

Sincerely,
The BBC Management, KaveDragen Ink, & Other Entrepreneurial Sentients From Planet BBC

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BBC Regulars Exciting Upcoming Events!

December 17 – OfficeXpats Tuesday @ Noon Workshops – “Looking Back / Looking Forward”: Last great session  of OfficeXpat’s December [email protected] for a 3-part conversational series, guided by Executive Coach and Founding BBC Regular, the brilliant and delightful Alyse McConnell (thinkwellwe.com). Alyse will have you celebrating your accomplishments for 2013, envisioning what you want to achieve in 2014, and creating a plan of action to make it happen. Whether in the realm of business, relationships, physical health or mental/spiritual well-being, acknowledging your wins for this year and setting your goals for next will position you for a powerful 2014. Session 2 – Dec 10: Your visions for 2014: Are you thinking big enough? Session 3 – Dec 17: Writing your vision for 2014. Note: This workshop is one of OfficeXpat’s most popular — it will fill fast! Register early. Limit 25: officexpats.com/planning-2014

December 12th Chamber After Hours: (5:30-7:30) Hosted by Pretty Stick (prettystick.com) in the Winslow Mall, 278 Winslow Way E, Suite 105. Open to the public. More info: bainbridgechamber.com/default.aspx?ID=126.

Bainbridge Chamber 2013 Membership Award Nominations: http://www.bainbridgechamber.com/default.aspx?ID=24

January OfficeXpats [email protected] Workshops – “Get Clients Now!” A 28-Day Marketing Program led by Executive Coach, Ulla Solberg (accomplishmentcoaching.com). Whether you are just starting your business or you are ready to take it to the next level, the January [email protected] program with Executive Coach, Ulla Solberg, is for you. Session 1 – Jan 7: Introduction to Get Clients Now! 28-day system. Session 2 – Jan 14: Filling Your Pipeline & Following Up. Session 3 – Jan 21: Getting Presentations: When You’re Contacting People but Not Getting Appointments. Session 4 – Jan 28: Closing Sales. Information and registration: officexpats.com/get-clients-now/

Note: OfficeXpats has posted their OXp Membership update at officexpats.com/membership-choices

Accelerate Kitsap (XLR8): If you know of any new businesses, “start-ups” or businesses in a growth transition, for profit or non-profit, don’t forget to tell them about the Accelerate Kitsap Business Mentoring program. See acceleratekitsap.org for details. BBC, the Chamber, OfficeXpats, and Accelerate Kitsap are all local business support partners here in the West Sound. Contact Ken Sethney ([email protected]) or Dave Kragen ([email protected]) if you have specific questions. Thank you.

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BBC Related Links

OfficeXpats http://www.officexpats.com/
Chamber Of Commerce http://www.bainbridgechamber.com/
Accelerate Kitsap – Business Mentoring http://acceleratekitsap.org/
Bainbridge Island Downtown Association http://www.bainbridgedowntown.org/
inside bainbridge http://www.insidebainbridge.com/
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About kdkragen

K. D. Kragen is a philosopher, writer, teacher, editor, husband, father and grandfather. A third generation San Franciscan, Vietnam era vet U.S. Coast Guard (1973-1977), married to Janet L. Kragen for 32 years (1977-present), K. D. is a published novelist ("The KillWare Chronicles" and "Plagueman"); he has taught logic and lectured in philosophy of art at various college and local art schools (Northwest College of Art, Trumeau College of the Arts). Presently he teaches senior citizens basic computer skills (to be able to keep in touch with children and grandchildren), does general computer maintenance, MS and Linux OS, manages a small publishing house, Scandia Patch Press, and edits and ghosts the writings of other local authors. KaveDragen Ink LLC Clean, sparkling copy is often the first impression you make on prospective clientele. Every company needs: One, the Visionary, company owner, manager. That's you! You are the market expert. You know your products and services better than anyone else. Two, the Copy-editor, the wordsmith. That's me. I supply the polish and clarity of communication needed to grab your client from the very first line.