BBC Friday 20 February 2015 – Think Club on “Messaging Frameworks”

This BBC Friday, we’ll be featuring one of our famous THINK CLUB “your board of directors” business strategy roundtables, focusing on “How Messaging Frameworks Can Help You Fine Tune Your Marketing.”

BBC Thinkologist Bill Ruddick will lead us in “relational thinking” (mind maps) with comparisons to “lateral thinking” (the different colored thinking hats). See the fun mind map Bill sketched out for BBC: bainbridgebusinessconnection.com/?page_id=2 (bottom of page). 

Messaging Frameworks: Leslie introduced the concept at our January 30th BBC, showing examples of how messaging frameworks can help organize the story bits that illustrate the value your products or services offer and also channel the different ways to get out your message. A messaging framework becomes the basis for focusing your message, targeting your brand and your market, this framework becoming the basis for not just marketing but for tracking the results and continuous market testing.

Think Club Resources useful for getting into the BBC thinking mood (google doc pdf format): Thinking Hats & Think Club Bibliography. Bill’s original “Think Club” presentation from BBC 15 February 2013 Think Club Presentation. Logic & analytic thinking review from KaveDragen Ink: informal fallacies & formal deductive reasoning. Two other related resources: Atherton J S (2013) Learning and Teaching; Diagrams, concept- and mind-maps learningandteaching.info/teaching/concept_mind_maps.htm; Mikko Sääskilahti, University of Lapland, “Concept thinking” aabri.com/manuscripts/121179.pdf.

Be there, be free, be businesswise. For, in a sense, as serial entrepreneurs, we’re all business wise.

 So, invite your friends and associates to come join us for this exciting non-virtual non-cloud event in real time and real space … and another delicious cup of BBC!

BBC @ OfficeXpats – 403 Madison Avenue N, Bainbridge Island, Upstairs At the Pavilion

7:30-8:00 coffee/tea, visiting, informal networking
8:00-8:45 Think Club – w/ BBC Thinkologist Bill Ruddick
8:30-9:00 more networking, sharing, visiting

Sincerely,
The BBC Management, KaveDragen Ink, & Other Entrepreneurial Sentients From Planet BBC

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Agate Pass Bridge Closure Feb 9-28, M-F 8:45 to 3:00, weekends 7:45-3:00
wsdot.wa.gov/News/2015/01/21_AgatePassBridgeCleaning.htm
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Tet Nguyen Dán — happy Vietnamese New Year! — amchamvietnam.com
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More BBC Regulars Really Exciting Upcoming Events!

OfficeXpats NEW [email protected] Workshops, now bigger and better than ever, 1+1/2 hours of in-depth analysis, business education, and fun! Feb 24th, CLOUD COMPUTING: Building social media platforms for business, w/ Jeff Hora (socialsapiens.net). Register and info at officexpats.com/tuesdaynoon-workshops/.

26 February, Thursday, OfficeXpats “Eye On Your Business” Salon: Tune Up Your TechCome with your laptop and your questions, and learn about the latest security concerns, cloud computing solutions, and laptop issues. Register at officexpats.com/business-salons.

Check out visitbainbridge.comThe new Bainbridge Chamber Visitor Information website is up and running, developed by Spiderlilly Web Design. Feedback welcome, so send your ideas and input  to BBC Regular and webmaster Brian Creamer at spiderlilyweb.com.

February 19th, Westsound Business Exop: Thursday, B2B 11:00 AM – 2:00 PM. Open to the Public (Free Admission) 2:00 – 7:00 PM Sign up at http://bit.ly/1yOy9VT or call 360-394-5638. Stop by the Bainbridge Island Chamber booth and say hi!

26 February, 5:30-7:00 — Chamber After Hours: Long-time BBC Support Business Schmidt’s Home Appliances & Sleep Center (750 Ericksen Ave) is this month’s host. Come see their new demonstration kitchen and enjoy delectable samples. Enjoy refreshments and network with other businesses and community members. Free event, no reservations necessary. The public is welcome bainbridgechamber.com.

NEW – FREE WI-FI IN WINSLOW DOWNTOWN CORE!  Thanks to a collaboration between the Bainbridge Chamber of Commerce and Kitsap Public Utility District, businesses, residents and visitors can take advantage of the new Wi-Fi network along parts of Winslow Way and Madison. Warning – this is not a secure network, so take the same precautions you would in a coffee shop or airport – no private information or financial transactions. Look for a network called “community-wifi” to access the signal on your computer or mobile device. See our coverage map for more info.

BBC on Facebook: Alice David has kindly set up a BBC Facebook destination. Take a look: facebook.com/pages/Bainbridge-Business-Connection – friend, post, share, bake, blog, barbecue. We all love you Alice – stay strong! (Alice David support community: Caring Bridge)

REMINDER for BBC Regular Members: Open/Public BBC Regulars Business Info & Contact List for single page referral sheet and BBC website Members List. As BBC Regular Members, you can have your business and contact info available for the BBC community and on the BBC website. Follow link (form courtesy of Annette Walker) and fill out BBC Regulars Member List contact info: http://bit.ly/1mZGKfR.

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BBC Related Links

OfficeXpats http://www.officexpats.com/
Chamber Of Commerce http://www.bainbridgechamber.com/
Accelerate Kitsap – Business Mentoring http://acceleratekitsap.org/
Bainbridge Island Downtown Association http://www.bainbridgedowntown.org/
inside bainbridge http://www.insidebainbridge.com/
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About kdkragen

K. D. Kragen is a philosopher, writer, teacher, editor, husband, father and grandfather. A third generation San Franciscan, Vietnam era vet U.S. Coast Guard (1973-1977), married to Janet L. Kragen for 32 years (1977-present), K. D. is a published novelist ("The KillWare Chronicles" and "Plagueman"); he has taught logic and lectured in philosophy of art at various college and local art schools (Northwest College of Art, Trumeau College of the Arts). Presently he teaches senior citizens basic computer skills (to be able to keep in touch with children and grandchildren), does general computer maintenance, MS and Linux OS, manages a small publishing house, Scandia Patch Press, and edits and ghosts the writings of other local authors. KaveDragen Ink LLC Clean, sparkling copy is often the first impression you make on prospective clientele. Every company needs: One, the Visionary, company owner, manager. That's you! You are the market expert. You know your products and services better than anyone else. Two, the Copy-editor, the wordsmith. That's me. I supply the polish and clarity of communication needed to grab your client from the very first line.