This BBC Friday, we’ll be featuring one of our famous THINK CLUB “your board of directors” business strategy roundtables, focusing on “How Messaging Frameworks Can Help You Fine Tune Your Marketing.”
BBC Thinkologist Bill Ruddick will lead us in “relational thinking” (mind maps) with comparisons to “lateral thinking” (the different colored thinking hats). See the fun mind map Bill sketched out for BBC: bainbridgebusinessconnection.com/?page_id=2 (bottom of page).
Messaging Frameworks: Leslie introduced the concept at our January 30th BBC, showing examples of how messaging frameworks can help organize the story bits that illustrate the value your products or services offer and also channel the different ways to get out your message. A messaging framework becomes the basis for focusing your message, targeting your brand and your market, this framework becoming the basis for not just marketing but for tracking the results and continuous market testing.
Think Club Resources useful for getting into the BBC thinking mood (google doc pdf format): Thinking Hats & Think Club Bibliography. Bill’s original “Think Club” presentation from BBC 15 February 2013 Think Club Presentation. Logic & analytic thinking review from KaveDragen Ink: informal fallacies & formal deductive reasoning. Two other related resources: Atherton J S (2013) Learning and Teaching; Diagrams, concept- and mind-maps learningandteaching.info/teaching/concept_mind_maps.htm; Mikko Sääskilahti, University of Lapland, “Concept thinking” aabri.com/manuscripts/121179.pdf.
Be there, be free, be businesswise. For, in a sense, as serial entrepreneurs, we’re all business wise.
BBC @ OfficeXpats – 403 Madison Avenue N, Bainbridge Island, Upstairs At the Pavilion
7:30-8:00 – coffee/tea, visiting, informal networking
8:00-8:45 – Think Club – w/ BBC Thinkologist Bill Ruddick
8:30-9:00 – more networking, sharing, visiting
____________________________________________________________________Agate Pass Bridge Closure Feb 9-28, M-F 8:45 to 3:00, weekends 7:45-3:00 wsdot.wa.gov/News/2015/01/21_AgatePassBridgeCleaning.htm
Tet Nguyen Dán — happy Vietnamese New Year! — amchamvietnam.com
More BBC Regulars Really Exciting Upcoming Events!
OfficeXpats NEW Tues@Noon Workshops, now bigger and better than ever, 1+1/2 hours of in-depth analysis, business education, and fun! Feb 24th, CLOUD COMPUTING: Building social media platforms for business, w/ Jeff Hora (socialsapiens.net). Register and info at officexpats.com/
26 February, Thursday, OfficeXpats “Eye On Your Business” Salon: Tune Up Your Tech. Come with your laptop and your questions, and learn about the latest security concerns, cloud computing solutions, and laptop issues. Register at officexpats.com/business-salons.
Check out visitbainbridge.com! The new Bainbridge Chamber Visitor Information website is up and running, developed by Spiderlilly Web Design. Feedback welcome, so send your ideas and input to BBC Regular and webmaster Brian Creamer at spiderlilyweb.com.
26 February, 5:30-7:00 — Chamber After Hours: Long-time BBC Support Business Schmidt’s Home Appliances & Sleep Center (750 Ericksen Ave) is this month’s host. Come see their new demonstration kitchen and enjoy delectable samples. Enjoy refreshments and network with other businesses and community members. Free event, no reservations necessary. The public is welcome bainbridgechamber.com.
BBC on Facebook: Alice David has kindly set up a BBC Facebook destination. Take a look: facebook.com/pages/Bainbridge-Business-Connection – friend, post, share, bake, blog, barbecue. We all love you Alice – stay strong! (Alice David support community: Caring Bridge)
REMINDER for BBC Regular Members: Open/Public BBC Regulars Business Info & Contact List for single page referral sheet and BBC website Members List. As BBC Regular Members, you can have your business and contact info available for the BBC community and on the BBC website. Follow link (form courtesy of Annette Walker) and fill out BBC Regulars Member List contact info: http://bit.ly/1mZGKfR.
BBC Related Links