Friday, October 30th, 2009. Jim Zindell is the owner of Zindell Acupuncture and Massage and co-founder of the B.I. Healthy Living Expo. Learn how his off-beat and sometimes ‘foolish’ marketing strategy transformed a one-room mom and pop into one of the northwest’s most popular destination healing centers.
According to sources, the concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate “buzz.”
Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, any unconventional marketing intended to get maximum results from minimal resources. More innovative approaches to Guerrilla marketing now utilize cutting edge mobile digital technologies to really engage the consumer and create a memorable brand experience.
Don’t miss your morning cup of BBC!