EARTH DAY Plus One – BBC On Earth & In eSpace
8:00-8:00 — Being a “BBC Regular” – BBC-Website member pages. And the advantages and disadvantages of e-Marketing.
8:30-9:00 — Coffee/Tea, Food, Chat, Networking.
TODAY’S TOPIC: e-Business, e-Commerce, & e-Marketing
e-Business: very broad entity; deals with entire complex system that comprises a business using electronic medium to perform or assist overall or specialized business activities.
e-Commerce: best described in a transactional context; e.g., an electronic transaction of funds, information, or entertainment falls under the category handled by principles of e-Commerce. Technically e-Commerce is a subset of e-Business.
e-Marketing: also a subset of e-Business; involves electronic medium to achieve marketing objectives; set on a strategic level, in addition to traditional marketing and business strategy.
HUH? if you ask a business consultant about this topic, nine-times-out-of-ten you’ll hear a similar three-fold answer as above – but you will likely also get “didn’t you know that?”
I am here to tell you “Who cares!” Those answers are not getting me any closer to my goals of marketing my business in an electronic fashion, developing face to face contact with clientele, generating fliers, newspaper ads — well I am sure you know the rest of that story. So, what’s my point? We need something practical here.
Some points to ponder before tomorrow’s discussion of the difference between “e-Marketing” and “Interactive Marketing”: “e-Marketing” is a broader more easily consumed term, which describes any marketing activity performed via electronic medium; “Interactive Marketing” is generally a subset of e-Marketing, which involves a certain level of interaction.
Advantages of e-Marketing:
- Reduction in costs through automation and use of electronic media
- Faster response to both marketers and the end user
- Increased ability to measure and collect data
- Opens the possibility to a market of one through personalization
- Increased interactivity
Disadvantages of e-Marketing:
- Lack of personal approach (which is what we are all about)
- Dependence on technology
- Security and privacy issues
- Maintenance costs due to a constantly evolving environment
- Higher transparency of pricing and increased price competition
- Worldwide competition through globalization
Join us for a morning cup of BBC … Better Bainbridge Caffeine.Tim Longley, BBC MC Dave Kragen, Staff Writer Photos by Steve Giovanis